Purple Cow Support?
I was at the bookstore last night, and picked up a copy of Purple Cow, by Seth Godin.
The basic premise of the book is that mass marketing as we know it is a dying art form, and the new marketing is going to be a new kind of hyper-word-of-mouth, accelerated by blogs, e-mail, and online social networks. Seth argues that the thing you need to succeed in this new kind of market is remarkable products, like a Purple Cow.
A Purple Cow would be pretty remarkable, wouldn’t it? — at least for a while!
How does this impact me? I don’t do marketing. I don’t build the kind of products that individuals buy. I manage and do software development, along with internal and external support. It is pretty easy to see how Purple Cow thinking can help us better make and market software products.
But how can we create the Purple Cow of IT support?
I don’t have the answer yet, but I know it is a question worth asking.